* la perla gelato: 25th anniversary
#documentary #laperla
To mark the 25th anniversary of La Perla Gelato, this short documentary looks back on the founder’s journey — beginning with a summer job at a gelato shop in Milan in 1993, and leading to the creation of a local gelato brand in Shanghai. Spanning more than two decades, the story reflects not only the evolution of a business, but also the transformations the city has undergone over time.
为了庆祝 La Perla Gelato 成立 25 周年，这部纪录短片回顾了创始人从 1993 年在米兰一家意式冰淇淋店打暑期工开始，再到在上海创立本土冰淇淋品牌的经历。这段横跨二十余年的旅程，不仅记录了一个品牌的成长轨迹，也折射出这座城市随时间推移所经历的变化。
The film traces the brand’s gradual development — from its early relocation across countries, to becoming a supplier for five-star hotels, to constant experimentation with inventive flavours. Over time, these trials deepened the team's understanding of local ingredients and craft. Behind every product lies a combination of instinct, refinement, and accumulated experience.
影片回溯了品牌逐步发展的过程：从跨国迁移，到成为多家五星级酒店的供应商，再到不断尝试各类新奇口味，并逐步深化对本地食材与工艺的理解。每一款产品的背后，都是直觉、调试与经验积累的共同结果。
For the founder, this path wasn’t driven by a grand vision or strong passion from the start, but by an interest that grew through years of practice — sustained by focus and a deepening respect for the craft. As he puts it: “Do the work first, and love it as you go.”
对创始人而言，这条路的起点并非来自于宏大的规划或强烈的热爱，而是在持续实践中逐步建立起的兴趣、专注，以及对这份手艺不断加深的尊重。正如他所说：“做一行，爱一行。”
credits
director - Yixin Shen
executive producer - Yebeini Wang
interviewer - Siwei Huang
content writer - Siwei Huang, Yixin Shen
cinematographer - Lizi
photographer - Wenxianren
art director - Keke
editor - Yixin Shen
sound design - Yixin Shen
colorist - Yixin Shen
graphic design - Tianze Luo
cast
Haifeng Chen
published date
06.2025